The Kadayawan sa Dabaw festival logo shown here is a let-down — to say the least — for about 300 respondents who answered a survey I ran via the Kadayawan Festival facebook page from last week. (Click here to see the poll — and feel free to chime in.) I held off writing about it until I got the pulse of the people, so to speak.
This year’s festival director, Lisette Marques, showed the logo to me a few days before it was publicized, and I told her right then and there: it’s going to get a lot of negative vibes. And it seems I was right. Like many later on, I asked her then why the logo needed to be changed. In her best estimation, she said the decision to change the logo came “from the top” and most probably had to do with the city’s current branding efforts.
The aforementioned branding efforts, unfortunately, might suffer a major blow if Kadayawan 2011’s festivities are tainted by an ill-received symbolic image. Many of those who answered “I don’t like it” in the facebook survey lament the logo’s lack of festiveness, its bland appearance, the complete departure from its purpose of making the Kadayawan sa Dabaw a recognizable event in the country. Others expressed disillusionment, and still others conveyed confusion over the unexpected mutilation of the 20-year-old festival’s banner.
Sun•Star Davao, in its 29 July 2011 editorial, brands the switcheroo an unnecessary political gambit by the local powers-that-be. “How insecure to paint an already popular festival with the color of politics as if the present mayor needs the popularity of Kadayawan to prop up her own.” The paper was alluding to Mayor Sara Duterte’s notoriety (or popularity, if you think the mayor’s violence was acceptable), acquired from the very start of this month.
I personally have no knowledge whether the new logo’s particular hue of green simply coincided with the Duterte campaign color, or it was intentional. Either way, “the logo sucks,” to quote a Dabawenyo facebook user.
And what about the new tagline?
Kadayawan sa Dabaw used to be tagged “the festival of festivals”. Now it’s being touted as “the king of festivals”. Several people seem to like it, possibly because they believe Dabawenyos should aim high. On the other hand, some feel that the claim is a bit too much. Especially with a new logo that’s far from being kingly.
My personal view, which was formed and has not changed since I saw the logo for the first time, is this: It is completely unacceptable as a representation of the Kadayawan sa Dabaw festival. It lacks creativity and fails to inspire pride among Dabawenyos. I’m afraid it’s not one that will attract visitors to celebrate the festival with us at all.
Allow me to say, however, despite my deep disappointment, I trust that the vibrant colors of this year’s festivities will more than make up for the drabness of this monochromatic logo.